> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences Overview

> Segment your contacts into targeted groups for use across emails, workflows, and ads.

Audiences are segments of your contacts that you can use to target specific groups across emails, workflows, and ads.

## Types of audiences

### Static audience

Static audiences have a fixed membership. Contacts are added manually, either by selecting them individually or importing a CSV. The audience does not change unless it is manually updated.

These are best for one-time use or manually curated lists, like event invitees or hand-picked accounts.

### Dynamic audience

Dynamic audiences update automatically as contact data changes. You define a set of [filter criteria](/product-docs/unified-query-engine/overview), and Conversion continuously evaluates which contacts should be added or removed based on the set criteria.

<Note>
  Dynamic audiences can take up to 5 minutes to update membership to match the filter
</Note>

These are best for ongoing segments, like all contacts at companies with over 200 employees, or contacts who have engaged with an email in the last 45 days.

***

## Creating a new audience

To create a new audience, click the **New audience** button in the top right.

Read more about the different ways to [create an audience](/product-docs/audiences/creating-an-audience).

## Importing from CSV

You can also create a new static audience by clicking **Import from CSV**. Read more about [importing contacts via CSV](/product-docs/audiences/creating-an-audience#importing-from-csv).

***

## Audience list

The audience list displays all audiences in your workspace. For each audience, you can see:

| Column       | Description                                   |
| ------------ | --------------------------------------------- |
| **Name**     | The audience name.                            |
| **Contacts** | The total number of contacts in the audience. |
| **Type**     | Whether the audience is Static or Dynamic.    |