> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> Group related assets together to attribute revenue, consolidate data, and streamline marketing efforts.

Campaigns are containers for grouping related assets (**emails**, **forms**, and **workflows**) around a specific marketing effort. Use them to attribute revenue to a launch, consolidate data for an event or webinar, or duplicate a proven set of assets for a new initiative.

## Why use campaigns

* **Revenue attribution.** Tie emails, forms, and workflows to a single campaign so you can measure what drove pipeline and revenue.
* **Event and webinar consolidation.** Keep every asset for an event in one place such as the invitation email, registration form, follow-up workflow, and more.
* **Asset duplication.** When you run similar programs repeatedly, duplicate a campaign to get a ready-made set of assets.

## Creating a campaign

You can create a new campaign from the sidebar or from within a [folder](/product-docs/folders/overview). When creating a campaign, you choose:

* **Name** — a descriptive name for the campaign.
* **Type** — the campaign type that defines the member statuses available. The type you choose determines how contacts progress through the campaign.
* **Salesforce sync** — optionally connect the campaign to a Salesforce campaign. See [Salesforce Sync](/product-docs/campaigns/salesforce-sync) for full details on the available options.

<Info>
  Campaigns can also be created inside the [Folders](/product-docs/folders/overview) section of the sidebar. A campaign cannot be nested inside another campaign.
</Info>

***

## Key concepts

### Members

Members are the contacts enrolled in a campaign. Each member has a status that tracks their progression. See [Members](/product-docs/campaigns/members) for details on adding and managing members.

### Assets

You can add assets inside a campaign. Supported asset types:

| Asset type   | Description                                                   |
| ------------ | ------------------------------------------------------------- |
| **Email**    | Blast emails and workflow emails.                             |
| **Form**     | Embedded or external lead capture forms.                      |
| **Workflow** | Automated sequences of actions triggered by contact behavior. |

### Tokens

Tokens let you define reusable values like an event date or registration URL. These apply across every asset in a campaign. See [Tokens](/product-docs/campaigns/tokens) for details.

### Salesforce sync

Connect a Conversion campaign to a Salesforce campaign to keep members and statuses in sync. See [Salesforce Sync](/product-docs/campaigns/salesforce-sync) for the full walkthrough.