> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Campaign Types
> Define campaign types with custom member statuses to structure how contacts progress through campaigns.
Campaign types define the set of **member statuses** available to any campaign of that type. Every campaign in Conversion must belong to a type.
## Creating a campaign type
To create a new type, click **+New type** in the top right and fill in:
| Field | Description |
| ------------------- | ---------------------------------------------------------------------- |
| **Name** | A descriptive name for the type (e.g. *Webinars*, *Product Launches*). |
| **Description** | An optional description of what the type is used for. |
| **Member statuses** | The ordered list of statuses that members can progress through. |
***
## Member statuses
Statuses represent the stages a member moves through within a campaign. For example, *Invited → Registered → Attended*.
### Ordering
Statuses are ordered sequentially. In automated contexts like workflows, **members can only move forward** through the list. However, an individual member's status can be manually changed to a prior status if needed. Define your statuses in the correct progression order when creating the type.
### Success statuses
At least one status must be marked as a **success status**. A success status indicates that the member has meaningfully engaged with the campaign (e.g. *Attended*, *Converted*).
Success statuses refer to the member's engagement with the campaign, not the success of the campaign itself.
### Deleting a status
When you delete a status that already has members assigned to it, you will be prompted to choose another status to move those members to.
***
## Managing a type
To edit or review an existing type, click **Manage** next to it in the types list. From here you can update the name, description, and member statuses.