> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction

> The modern marketing automation platform, built for B2B businesses.

## Why Conversion?

B2B marketing has changed. Buyers expect personalization, speed, and context in every interaction – but legacy marketing automation tools weren't built for that reality.

Conversion is a modern marketing automation platform designed from the ground up for how B2B teams actually work today. It connects directly to your Salesforce CRM, keeps your data in sync in real time, and gives you the tools to reach the right people with the right message at the right moment.

No more wrestling with clunky interfaces, waiting hours for data to sync, or stitching together point solutions. Just one platform that brings together your CRM data, email campaigns, audiences, and analytics in a single place.

## What can you do in Conversion?

<AccordionGroup>
  <Accordion title="Send emails" icon="envelope">
    Create and send one-time campaigns or build automated sequences that nurture leads over time. Use dynamic content and personalization to make every email feel tailored.
  </Accordion>

  <Accordion title="Orchestrate workflows" icon="split">
    Design automated journeys that respond to your contacts' behavior. Combine triggers, conditions, delays, and actions to build sophisticated campaigns without code.
  </Accordion>

  <Accordion title="Ad analytics" icon="rectangle-ad">
    Connect your Google, Meta, and LinkedIn ad accounts to see how your paid campaigns are performing alongside your other marketing efforts.
  </Accordion>

  <Accordion title="Audiences" icon="users">
    Build dynamic segments based on CRM data, behavior, and engagement. Your audiences update automatically as contacts meet (or no longer meet) your criteria.
  </Accordion>

  <Accordion title="Forms" icon="square-list">
    Capture leads with customizable forms that sync directly into Conversion and your CRM. No manual imports, no data gaps.
  </Accordion>

  <Accordion title="Full CRM sync" icon="database">
    Keep Conversion and Salesforce in sync automatically. View, query, and act on your CRM data – contacts, companies, and custom fields – without leaving the platform.
  </Accordion>

  <Accordion title="Analytics" icon="chart-mixed">
    Track how contacts engage with your marketing: page views, ad clicks, email opens, form submissions, and more. Understand the full picture of every interaction.
  </Accordion>
</AccordionGroup>

<Note>
  We're actively working on additional guides for each of the above topics. Check back later for more information on utilizing Conversion!
</Note>

## More resources

<Columns cols={2}>
  <Card title="Salesforce Integration" icon="cloud" href="/product-docs/sync/salesforce/contacts-companies">
    Learn how Conversion syncs with your Salesforce CRM.
  </Card>

  <Card title="Data Warehouse Integrations" icon="database" href="/product-docs/sync/data-warehouse/overview">
    Learn how Conversion syncs with your data warehouse.
  </Card>
</Columns>