> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Landing Page Analytics

> See views, visitors, form submissions, conversion rate, and traffic sources for a landing page.

The **Analytics** tab shows how a published landing page performs. Visits are counted on the live page only. Draft and version previews are never counted.

## Metrics

| Metric | What it counts |
| - | - |
| **Views** | Times the page was loaded. |
| **Visitors** | Unique people who viewed the page. |
| **Submissions** | Form submissions on the page. |
| **Conversion rate** | Submissions divided by visitors. |

Each metric is compared to the previous period. The trend chart shows the previous period as a dashed line.

## Filtering

* **Date range**: Last 7 days, 30 days (default), 90 days, 6 months, or 12 months.
* **URLs**: All URLs, or one [URL](/product-docs/landing-pages/urls-and-domains).
* **Versions**: All versions, or one [published version](/product-docs/landing-pages/publishing).

Click **Refresh** to load the latest data.

## Sources

See where visitors come from by **Channels**, **Referrers**, **Campaigns**, or **UTM sources**. Channels include Direct, Organic search, Paid search, Organic social, Paid social, Email, AI assistants, and Referral. See [Traffic Channels](/product-docs/tracking/traffic-channels) for how channels are assigned.

## Versions

**Views by version** compares views, visitors, submissions, and conversion rate across published versions. Use it to see whether a change helped. Click **Open in Design** to view a version in the builder.

## How tracking works

The Conversion tracking pixel loads automatically on live pages served from a verified URL. You don't need to install the [tracking script](/product-docs/tracking/tracking-script) on landing pages.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.