> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mosaic Reports

> The cards, charts, and tables on the Mosaic Overview and Channels tabs, and how to read them.

Mosaic has two report tabs: **Overview** and **Channels**. Both use the [date range and model](https://docs.conversion.ai/product-docs/mosaic/overview.md#report-controls) set in the toolbar. For what each metric means, see [Key terms](https://docs.conversion.ai/product-docs/mosaic/key-terms.md#metrics).

***

## Overview tab

The Overview tab summarizes marketing's contribution to pipeline and revenue for the selected period. It has four sections: **Pipeline**, **Revenue**, **Channels**, and **Top performers**.

If no opportunity was created or won in the period, the tab shows **No opportunities in this period** instead. Try a longer range, or check that your opportunities are syncing from Salesforce.

### Pipeline and Revenue

Each section has one card with four headline numbers for opportunities created (**Pipeline**) or opportunities won (**Revenue**):

| Pipeline | Revenue | What it tells you |
| - | - | - |
| **Opportunities created** | **Opportunities won** | How many deals reached the goal in the period. |
| **Pipeline created** | **Revenue** | The total Amount of those deals. |
| **Attributed pipeline** | **Attributed revenue** | How much of that total was credited to marketing touchpoints, shown with the total it's part of (for example, "$1.2M of $3.4M"). |
| **Marketing coverage** | **Marketing coverage** | The share of those deals with at least one eligible marketing touchpoint. |

Under each number, Mosaic shows the change from the [comparison period](https://docs.conversion.ai/product-docs/mosaic/key-terms.md#comparison-period). Hover **from** to see the previous period's dates and value.

The ring next to **Marketing coverage** is green at 75% or more, orange from 50% to 74%, and red below 50%. Hover it to see the count, for example "42 of 50 with marketing credit".

> [!TIP]
>
> Low marketing coverage usually means touchpoints aren't reaching your opportunities. Check that the [tracking script](https://docs.conversion.ai/product-docs/tracking/tracking-script.md) is installed, that your contacts are linked to the opportunity's company, and which contacts your [eligible contacts](https://docs.conversion.ai/product-docs/mosaic/settings.md#eligible-contacts) setting allows.

### Credit by channel

A bar chart of attributed pipeline or revenue per channel, ranked from most to least credit. Use the **Pipeline** and **Revenue** toggle to switch goals.

* Each bar is stacked by subchannel. Hover a bar to see the split.
* Click a bar, or a channel's name in the legend, to break that channel down by subchannel. Click **Credit by channel** in the card title, or **All channels** in the legend, to go back.
* The legend lists every channel, including channels with no credit in the period. Click a channel's swatch to hide or show it.
* **Unattributed** is hidden by default. Turn it on in the legend to see the pipeline or revenue that no touchpoint earned. With Unattributed on, the bars add up to the full **Pipeline created** or **Revenue** total.
* The card's total updates to match the bars you're showing.

This chart is always dated by the goal: it splits the pipeline created, or revenue won, in the selected period.

### Credit by touch date

A stacked bar chart of attributed pipeline or revenue over time, placed on the date of each touchpoint. It shows when the marketing that led to deals happened, which is often weeks or months before the deal itself. See [Date basis](https://docs.conversion.ai/product-docs/mosaic/key-terms.md#date-basis).

* Use the **Pipeline** and **Revenue** toggle to switch goals.
* Use the interval menu to choose **Daily**, **Weekly**, **Monthly**, or **Quarterly** bars. **Auto** picks one from the range length:

  | Range length | Auto interval |
  | - | - |
  | Up to 31 days | Daily |
  | Up to 183 days | Weekly |
  | Up to 731 days | Monthly |
  | Longer | Quarterly |

  An interval that would draw more than 100 bars isn't offered.
* With more than eight channels, the smallest fold into **Other**. Click **Other** in the legend to show every channel.
* Click a channel's name in the legend to show only that channel, and click it again to show all channels. Click its swatch to hide or show it.

Intervals use UTC calendar periods, and weeks start on Monday.

### Top channels

A table of the five channels with the most attributed pipeline or revenue. It has the same columns as the [Channels tab](#channels-tab).

* Use the **Pipeline** and **Revenue** toggle and the [date basis](https://docs.conversion.ai/product-docs/mosaic/key-terms.md#date-basis) menu to change what the table ranks.
* Click **All channels** to open the Channels tab with the same goal and date basis.

***

## Channels tab

The Channels tab is a table of every channel, with its subchannels as expandable rows.

| Column | Definition |
| - | - |
| **Name** | The channel or subchannel. Click the arrow next to a channel to show its subchannels. |
| **Touchpoints** | Eligible touchpoints from the channel that led to an opportunity. |
| **Influenced companies** | Companies with an opportunity and a touchpoint from the channel. |
| **Influenced opportunities** | Opportunities with a touchpoint from the channel. |
| **Attributed pipeline** or **Attributed revenue** | The channel's share of credit under the selected model. |

Use the controls above the table to change what it shows:

| Control | What it does |
| - | - |
| **Pipeline** / **Revenue** menu | Switches between credit toward opportunities created and opportunities won. |
| Date basis menu | Switches between **By created date** (or **By close date**) and **By touch date**. |
| Search | Filters channels by their name or the name of one of their subchannels. Matching channels open automatically. |
| Columns button | Shows or hides columns. |

Click a column header to sort by it. The **Total** row at the bottom covers every channel. It's hidden while you search.

> [!NOTE]
>
> **Influenced companies** and **Influenced opportunities** totals count each company or opportunity once, even when several channels touched it. That's why the total is usually smaller than the sum of the rows. **Touchpoints** and attributed credit add up across rows.

A channel row splits into subchannels only when it has at least one named subchannel. Touchpoints in the channel that weren't assigned a subchannel show as **Other**.

If no channel earned credit for the selected goal, the tab offers to switch to the other goal when that one has data.


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