> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Assign Owner

> Assign a contact owner as contacts progress through a workflow.

The Assign Owner node sets the owner on a contact record. Use it to route contacts to the right team member based on workflow logic — for example, assigning a sales rep after a lead qualifies or routing support contacts to the appropriate account manager.

## Configuration

| Setting   | Description                                              |
| --------- | -------------------------------------------------------- |
| **Owner** | Select the team member to assign as the contact's owner. |

## Behavior

* The node executes once per contact as they pass through.
* The contact's owner is updated before the contact advances to the next node.
* If the contact already has the selected owner, no change is made.

## Use cases

* **Lead assignment** — assign a sales rep to qualified leads after they pass through a scoring or enrichment workflow
* **Account routing** — assign contacts to account managers based on region or plan type after a [Field Branch](/product-docs/workflows/nodes/field-branch)
* **Handoff workflows** — reassign ownership when a contact transitions between lifecycle stages (e.g., from SDR to AE)