> ## Documentation Index
> Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads

> Connect ad platforms and manage ad accounts in your Conversion workspace.

The **Ads** settings page is where you connect ad platforms and link ad accounts to Conversion. Once connected, you can sync [ads audiences](/product-docs/audiences/ads-audiences) to keep your ad targeting up to date automatically.

The page is organized into two sections: **Platforms** and **Accounts**.

## Platforms

Connect your ad platforms to link your ad accounts to Conversion. Three platforms are supported.

<Note>
  You must be an admin on the ad platform account to connect it and see the associated ad accounts.
</Note>

### Meta

Connect your Meta account to sync audiences to Meta Ads. Once connected, Meta appears with a green **Connected** badge. You can disconnect at any time using the options menu.

### Google

Connect your Google account to sync audiences to Google Ads. Google supports an optional **Tracking** toggle — see [Ad tracking](#ad-tracking) below.

### LinkedIn

Connect your LinkedIn account to sync audiences to LinkedIn Ads. LinkedIn supports an optional **Tracking** toggle — see [Ad tracking](#ad-tracking) below.

For details on the data sent to each platform during sync, see [Data sent to ad platforms](/product-docs/audiences/ads-audiences#data-sent-to-ad-platforms).

## Ad tracking

Google and LinkedIn support an optional **Tracking** toggle. When enabled, Conversion appends Conversion-specific parameters to your ad URLs that link page visits back to the specific ad, ad group, campaign, and account inside Conversion.

### Parameters appended

The tracking toggle appends the following parameters to ad URLs:

| Parameter   | Maps to     |
| ----------- | ----------- |
| `cai_ad`    | Ad ID       |
| `cai_group` | Ad group ID |
| `cai_camp`  | Campaign ID |
| `cai_acc`   | Account ID  |
| `cai_kw`    | Keyword     |

These are stored on the page visit engagement and are what allow you to drill down to specific ad entities in the Ads dashboard.

### With tracking off

Conversion won't be able to link page visits to specific ads, ad groups, or campaigns in the Ads dashboard — those fields will be empty on the engagement.

Standard UTM parameters (`utm_source`, `utm_medium`, `utm_campaign`, `utm_term`) are **not** added by the tracking toggle. You can add your own UTMs to ad URLs as usual for channel-level classification (e.g., paid search, paid social). The tracking toggle only controls the granular ad-level attribution.

## Accounts

Once a platform is connected, the ad accounts associated with it automatically appear in the Accounts section. Click **Link** next to an account to link it to Conversion. Once linked, the account is available when configuring [ads audiences](/product-docs/audiences/ads-audiences).

You can manage linked accounts using the options menu next to each account.