> ## Documentation Index > Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt > Use this file to discover all available pages before exploring further. # Website > Connect your website to enable first-party data collection and analytics in Conversion. The Website integration connects your site to Conversion by adding a JavaScript snippet. Once installed, Conversion can track page visits and identify contacts who interact with your website. ## Connecting your website Go to the admin or settings area of your website platform. For custom websites, you may need to reach out to your developer or hosting provider. Find the setting that lets you add JavaScript snippets or custom HTML to your site. This is sometimes called "custom code" or "header scripts." Copy and paste the following snippet into the `` section of your website, then save and publish: ```html theme={null} ``` Back in Conversion, confirm that you have added the JavaScript snippet. The status will update to **Connected**.