Track Event
Record a custom event for a contact. This endpoint does not create contacts, the contact must already exist.
Authorizations
Your Conversion API key. Found in Settings > Integrations in the dashboard. Format: sk_live_<key_id>_<secret>.
Body
The name of the custom event to track (e.g. order_completed, log_in). This is a freeform string.
"page_viewed"
An external user identifier for the contact. At least one of userId or email is required. If userId matches a contact, that contact is used. If not, falls back to email. If the email matches a contact that has a different userId, a conflicting_identifier error is returned.
"user_12345"
The contact's email address. At least one of userId or email is required.
"jane@example.com"
An optional client-generated identifier for the event. Use stable identifiers (like order IDs) to make retries idempotent: if an event with this ID already exists, the duplicate is ignored and the existing event is left unchanged. If omitted, a new event is always created.
"evt_abc123"
An optional map of custom data to attach to the event.
{ "product_id": "1234567890", "quantity": 2 }An optional ISO 8601 timestamp for when the event occurred. Defaults to the current time if omitted.
"2026-03-31T14:30:00Z"
Response
Event tracked successfully.