Liquid Templating

Hi {{ contact.first_name }}, welcome to {{ company.name }}!

{{ contact.first_name }}
{{ company.industry }}

{% if contact.industry == "Technology" %}
  Welcome to our tech newsletter!
{% endif %}

{{ contact.first_name | upcase }}
{{ contact.created_at | date: "%B %d, %Y" }}

{{ contact.first_name }}
{{ contact.email }}
{{ contact.job_title }}
{{ contact.custom_field_key }}

{{ company.name }}
{{ company.industry }}
{{ company.annual_revenue }}

{{ objects.product[0].name }}
{{ objects.product[0].sku }}
{{ objects.subscription.first.plan_name }}

{{ objects.product[0]._relationship.role }}
{{ objects.product[0]._relationship.assigned_date }}

{% for product in objects.product %}
  - {{ product.name }} (SKU: {{ product.sku }})
{% endfor %}

{{ tokens.webinar_date }}
{{ tokens.promotion_code }}

{{ now | date: "%B %d, %Y" }}
{{ now | date: "%Y-%m-%d" }}

{% if trigger.type == "form_submission" %}
  Thanks for submitting {{ trigger.form_submission.form_name }}!
{% endif %}

{{ trigger.form_submission.fields.company_size }}
{{ trigger.form_submission.fields.use_case }}

{% if trigger.type == "page_visit" %}
  Thanks for visiting {{ trigger.page_visit.page_url }}
{% endif %}

{% if trigger.type == "email_link_clicked" %}
  You clicked {{ trigger.email.link.url }} in "{{ trigger.email.name }}"
{% endif %}

{% if trigger.type == "contact_updated" %}
  {% if trigger.contact._changed.title %}
    Your title changed from "{{ trigger.contact._previous.title }}" to "{{ contact.title }}"
  {% endif %}
{% endif %}

{% if trigger.type == "company_updated" %}
  {% if trigger.company._changed.industry %}
    {{ company.name }}'s industry is now {{ company.industry }}
  {% endif %}
{% endif %}

{% if trigger.type == "added_to_audience" %}
  Welcome to {{ trigger.audience.name }}!
{% endif %}

{% if trigger.type == "opportunity_updated" %}
  {% if trigger.opportunity._changed.stage %}
    {{ trigger.opportunity.name }} moved to {{ trigger.opportunity.stage }}
  {% endif %}
{% endif %}

{% if trigger.type == "custom_event" %}
  Event: {{ trigger.custom_event.name }}
  {{ trigger.custom_event.data.product_id }}
{% endif %}

{% if trigger.type == "api" %}
  Processing: {{ trigger.api.name }}
  {{ trigger.api.data.campaign_name }}
{% endif %}

{% if contact.industry == "Technology" %}
  Check out our tech solutions.
{% elsif contact.industry == "Healthcare" %}
  See our healthcare offerings.
{% else %}
  Explore our full product suite.
{% endif %}

{% case trigger.type %}
  {% when "form_submission" %}
    Thanks for filling out {{ trigger.form_submission.form_name }}!
  {% when "email_link_clicked" %}
    Thanks for clicking through from "{{ trigger.email.name }}"
  {% when "opportunity_created" %}
    Excited to kick off {{ trigger.opportunity.name }}!
  {% else %}
    Thanks for your interest!
{% endcase %}

{% if contact.company %}
  You work at {{ company.name }}
{% else %}
  Tell us about your company
{% endif %}

{{ contact.first_name | upcase }}
{{ contact.email | split: "@" | last }}
{{ contact.created_at | date: "%B %d, %Y" }}

Hi {{ contact.first_name | default: "there" }},

Your company, {{ company.name | default: "your organization" }}, is in 
the {{ company.industry | default: "your industry" }} space.

{{ contact.middle_name }}  <!-- Empty string if not set -->
{{ trigger.form_submission.fields.optional_field }}  <!-- Empty string if not submitted -->

Hi {{ contact.first_name | default: "there" }},

Welcome to Conversion! 

{% if company.industry %}
We've helped many {{ company.industry }} companies like {{ company.name }} 
streamline their marketing operations.
{% else %}
We're excited to help {{ company.name | default: "your team" }} streamline 
your marketing operations.
{% endif %}

Best,
The Conversion Team

{% if trigger.type == "form_submission" %}
Thanks for your interest in {{ trigger.form_submission.fields.product | default: "our solutions" }}, 
{{ contact.first_name }}!

{% if trigger.form_submission.fields.company_size == "Enterprise" %}
I'd love to schedule a call with our enterprise team to discuss your needs.
{% else %}
Check out our self-serve options to get started right away.
{% endif %}
{% endif %}

{% if trigger.type == "opportunity_updated" %}
{% if trigger.opportunity._changed.stage %}
Great news! {{ trigger.opportunity.name }} just moved from 
{{ trigger.opportunity._previous.stage }} to {{ trigger.opportunity.stage }}.

{% if trigger.opportunity.stage == "Closed Won" %}
🎉 Congratulations on closing the deal!
{% endif %}
{% endif %}
{% endif %}