Default Fields Reference

This page provides a complete reference for all default fields in Conversion, including their data types, sync mode configurations, and Salesforce field mappings.

Contact Fields

These variables are stored on Conversion Contacts.

Standard Contact Fields

String

required

Email — The contact’s email address.

Property	Value
Default Sync Mode	Two-Way Sync
Allowed Sync Modes	Two-Way Sync
Read-Only	Yes
SF Lead Field	`Email`
SF Contact Field	`Email`

Email is the unique identifier for contacts and must always remain in two-way sync.

first_name

String

First Name — The contact’s first name.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`FirstName`
SF Contact Field	`FirstName`

last_name

String

Last Name — The contact’s last name.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`LastName`
SF Contact Field	`LastName`

Last Name is a required field in Salesforce. Sync modes are limited to ensure this field can always be written to Salesforce.

job_title

String

Job Title — The contact’s job title or role.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Title`
SF Contact Field	`Title`

phone

String

Phone — The contact’s primary phone number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Phone`
SF Contact Field	`Phone`

mobile_phone

String

Mobile Phone — The contact’s mobile phone number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`MobilePhone`
SF Contact Field	`MobilePhone`

fax

String

Fax — The contact’s fax number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Fax`
SF Contact Field	`Fax`

department

String

Department — The contact’s department within their company.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Contact Field	`Department`

salutation

String

Salutation — The contact’s salutation (Mr., Ms., Dr., etc.).

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Salutation`
SF Contact Field	`Salutation`

date_of_birth

Date

Date of Birth — The contact’s birth date.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Contact Field	`Birthdate`

Address Fields

street

String

Street — The contact’s street address.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Street`
SF Contact Field	`MailingStreet`

city

String

City — The contact’s city. If the contact is created through a form submission, Conversion populates the city inferred from the contact’s IP address.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`City`
SF Contact Field	`MailingCity`

state

String

State — The contact’s state or province.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`State`
SF Contact Field	`MailingState`

postal_code

String

Postal Code — The contact’s postal or ZIP code.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`PostalCode`
SF Contact Field	`MailingPostalCode`

country

String

Country — The contact’s country.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Country`
SF Contact Field	`MailingCountry`

Source and Status Fields

lead_source

String

Lead Source — How the contact originally came to you in Salesforce (from Salesforce picklist).

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`LeadSource`
SF Contact Field	`LeadSource`

lead_status

String

Lead Status — The current status of the lead in Salesforce.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Status`
SF Contact Field	—

description

String

Description — Free-form description or notes about the contact.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Description`
SF Contact Field	`Description`

owner_id

String

Owner — The Salesforce User ID of the record owner.

Property	Value
Default Sync Mode	Two-Way Sync
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`OwnerId`
SF Contact Field	`OwnerId`

The Owner field stores the original Salesforce User ID. In the Conversion dashboard, this is displayed with additional owner information like their name and email.

System-Managed Contact Fields

These fields are managed by Conversion and cannot be edited manually. They track attribution and system-level data.

system_source

String

System Source — The system that originally created this contact record.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

Possible values include: salesforce, form submission, api, etc.

traffic_source

String

First Traffic Source — The traffic source derived from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes
Possible values	Paid Social, Social, Paid Search, Organic Search, Referral, Email Marketing, Direct Traffic

This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.

traffic_referrer

String

First Traffic Referrer — The referring URL of the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

utm_campaign

String

First UTM Campaign — The UTM campaign parameter from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

utm_search_term

String

First UTM Search Term — The UTM search term parameter from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

timezone

String

Time Zone — The contact’s detected or assigned time zone. If the contact is created through a form submission, Conversion populates the timezone inferred from the contact’s IP address.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	No
Mappings Editable	Yes

Company Fields

These variables are stored on Conversion Companies.

Core Company Variables

company_name

String

Company Name — The name of the company.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`Company`
SF Account Field	`Name`

Company Name is a required field for Salesforce Accounts. Sync modes are limited to ensure this field can always be written.

website

String

Website — The company’s website URL.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`Website`
SF Account Field	`Website`

The website field is also used for company matching. When a contact’s email domain matches a company’s website, they can be automatically associated.

industry

String

Industry — The company’s industry classification.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Industry`
SF Account Field	`Industry`

annual_revenue

Number

Annual Revenue — The company’s annual revenue.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`AnnualRevenue`
SF Account Field	`AnnualRevenue`

number_of_employees

Number

Number of Employees — The company’s employee count.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`NumberOfEmployees`
SF Account Field	`NumberOfEmployees`

phone

String

Phone — The company’s main phone number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`Phone`

description

String

Description — A description of the company.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`Description`

Source and Classification Fields

account_source

String

Account Source — How the account was acquired.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`AccountSource`

account_type

String

Account Type — The type or category of account.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`Type`

owner_id

String

Owner — The Salesforce User ID of the account owner.

Property	Value
Default Sync Mode	Two-Way Sync
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`OwnerId`

Billing Address Fields

billing_address

String

Billing Address — The company’s billing street address.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingStreet`

billing_city

String

Billing City — The company’s billing city.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingCity`

billing_state

String

Billing State — The company’s billing state or province.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingState`

billing_state_code

String

Billing State Code — The company’s billing state/province code.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingStateCode`

billing_postal_code

String

Billing Postal Code — The company’s billing postal/ZIP code.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingPostalCode`

billing_country

String

Billing Country — The company’s billing country.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Account Field	`BillingCountry`

Quick Reference Tables

Contact Fields Summary

Key	Label	Default Mode
`email`	Email	Two-Way Sync
`first_name`	First Name	Prefer SF Unless Empty
`last_name`	Last Name	Prefer SF Unless Empty
`job_title`	Job Title	Prefer SF Unless Empty
`phone`	Phone	Prefer SF Unless Empty
`mobile_phone`	Mobile Phone	Prefer SF Unless Empty
`fax`	Fax	Prefer SF Unless Empty
`department`	Department	Prefer SF Unless Empty
`salutation`	Salutation	Prefer SF Unless Empty
`date_of_birth`	Date of Birth	Prefer SF Unless Empty
`street`	Street	Prefer SF Unless Empty
`city`	City	Prefer SF Unless Empty
`state`	State	Prefer SF Unless Empty
`postal_code`	Postal Code	Prefer SF Unless Empty
`country`	Country	Prefer SF Unless Empty
`lead_source`	Lead Source	Prefer SF Unless Empty
`lead_status`	Lead Status	Prefer SF Unless Empty
`description`	Description	Prefer SF Unless Empty
`owner_id`	Owner	Two-Way Sync
`system_source`	System Source	Always Prefer Conversion
`traffic_source`	First Traffic Source	Always Prefer Conversion
`traffic_referrer`	First Traffic Referrer	Always Prefer Conversion
`utm_campaign`	First UTM Campaign	Always Prefer Conversion
`utm_search_term`	First UTM Search Term	Always Prefer Conversion
`timezone`	Time Zone	Always Prefer Conversion

Company Fields Summary

Key	Label	Default Mode
`company_name`	Company Name	Prefer SF Unless Empty
`website`	Website	Prefer SF Unless Empty
`domain`	Domain	Prefer SF Unless Empty
`industry`	Industry	Prefer SF Unless Empty
`annual_revenue`	Annual Revenue	Prefer SF Unless Empty
`number_of_employees`	Number of Employees	Prefer SF Unless Empty
`phone`	Phone	Prefer SF Unless Empty
`description`	Description	Prefer SF Unless Empty
`account_source`	Account Source	Prefer SF Unless Empty
`account_type`	Account Type	Prefer SF Unless Empty
`owner_id`	Owner	Two-Way Sync
`billing_address`	Billing Address	Prefer SF Unless Empty
`billing_city`	Billing City	Prefer SF Unless Empty
`billing_state`	Billing State	Prefer SF Unless Empty
`billing_state_code`	Billing State Code	Prefer SF Unless Empty
`billing_postal_code`	Billing Postal Code	Prefer SF Unless Empty
`billing_country`	Billing Country	Prefer SF Unless Empty

Objects

Fields

Integrations

Contact Fields

Standard Contact Fields

Address Fields

Source and Status Fields

System-Managed Contact Fields

Company Fields

Core Company Variables

Source and Classification Fields

Billing Address Fields

Quick Reference Tables

Contact Fields Summary

Company Fields Summary

Objects

Fields

Integrations

​Contact Fields

​Standard Contact Fields

​Address Fields

​Source and Status Fields

​System-Managed Contact Fields

​Company Fields

​Core Company Variables

​Source and Classification Fields

​Billing Address Fields

​Quick Reference Tables

​Contact Fields Summary

​Company Fields Summary

Contact Fields

Standard Contact Fields

Address Fields

Source and Status Fields

System-Managed Contact Fields

Company Fields

Core Company Variables

Source and Classification Fields

Billing Address Fields

Quick Reference Tables

Contact Fields Summary

Company Fields Summary