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The Time Delay block pauses a workflow for a set amount of time before moving to the next step. Unlike the Wait For block, which aligns actions to specific days or times, Time Delay introduces a fixed pause measured in minutes, hours, days, or weeks.

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Configuration Options

  1. Duration
    • Enter a valid number greater than zero.
    • Represents how long the workflow should pause.
  2. Units
    • Choose from:
      • Minutes
      • Hours
      • Days
      • Weeks
  3. Validation
    • A value of 0 is not allowed.
    • You must enter a positive integer for the block to be valid.

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Example Use Cases

  • Short Nurture Gaps: Add a 15-minute delay before sending a follow-up SMS after a form submission.
  • Staggered Emails: Insert a 2-hour delay between an initial welcome email and a product tour email.
  • Daily Drip Sequences: Place a 1-day delay between steps in an onboarding series.
  • Longer Campaign Pauses: Use a 1-week delay before re-engaging leads who didn’t respond to earlier outreach.

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Key Notes

  • Contacts entering the block are held for the exact configured duration.
  • Time is always measured forward from the moment the contact hits the block.
  • Delays are relative, not absolute - meaning they do not adjust to specific calendar times or days.
  • If exact timing matters (e.g., sending at 9 AM sharp), use a Wait For block instead.