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The Conversion MCP server lets external AI tools like Claude, ChatGPT, and Cursor work with your Conversion workspace directly. Once connected, those tools can look up your data and build marketing assets using the same tool calls that power Conversion AI in chat. MCP (the Model Context Protocol) is an open standard for connecting AI applications to external systems. The Conversion MCP server is a remote server you add to any MCP-compatible client. It’s the second way to use Conversion AI: instead of the in-product Chats interface, you bring your own AI client. You can add Conversion to any MCP-compatible client. In ChatGPT, Conversion is available as an app: search for it in the app directory and connect in a couple of clicks. In Claude and other clients, add it by server URL (Conversion is coming soon to Claude’s connector directory):
See Connecting for client-specific steps.

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Same engine, different surface

Chats and the MCP server run on the same underlying tools against the same workspace data. What changes is where the conversation happens, what context Conversion provides, and how a few things behave once you’re connected: See Differences from chat for the full comparison.

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Scope of a connection

Each connection is scoped to a single business and a single user:
  • You sign in with your Conversion account and authorize one of your businesses.
  • The client can only see and act on data in that business, and only within your role and permissions there.
  • To work with a different business, you connect again and authorize that one.
See Connecting for the setup and authentication details.

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Next steps

Connecting

Add the server to your client, sign in, and choose a business.

Tools

Everything the MCP server can read, create, and edit.

Differences from chat

What’s the same as Chats, and what works differently.

Conversion AI

How Conversion AI works in the in-product chat.