Skip to main content

​
Summary

Apollo enrichment lets you automatically pull additional firmographic and contact data from Apollo into Conversion workflows. You can map Apollo fields like job title, company size, or LinkedIn profile to your own variables, keeping your CRM and marketing data up to date without manual work.
Screenshot2025 10 21at4 47 17PM Pn

Apollo Enrichment node in a workflow

​
Connecting Apollo in settings

To connect Apollo, go to Settings → Integrations and navigate to Apollo. You’ll be prompted to complete OAuth authentication with your Apollo account. Once authorized, Apollo will appear as a connected integration in your workspace. You can remove or re-authorize at any time if credentials expire or if you need to connect a different account.
Screenshot2025-10-21at4.26.38PM Pn

Under Settings, Integrations

​
Required permissions

Here are the required permissions for the Apollo integration:
1

Authorize Third Party Apps

Ensure the “Can authorize third-party apps/integrations via OAuth” box is checked, under Settings > Users and teams > Permission profiles in Apollo. Read more here.
2

Required Scopes

Here is a list of required scopes the user authenticating needs to have:
  • app_scopes
  • people_match
  • people_bulk_match
  • people_search
  • organization_read
  • organizations_search
  • organizations_enrich
  • organizations_bulk_enrich
Screenshot 2025-10-21 at 4.31.29 PM.png

​
Configuring your Apollo Enrichment Node

Inside the workflow editor, drag in the Apollo enrich block. You’ll be asked to configure: Screenshot 2025-10-21 at 4.48.18 PM.png
1

Apollo field

Select which Apollo field you want to pull data from the following options:
  • Person fields - First name, Last name, Job title, etc.
    These fields are often prefixed by “Contact”
  • Organization fields - Company name, Company annual revenue, etc.
    These fields are prefixed by “Company”
Conversion provides Apollo with the contact’s email address, and queries the requested data.
2

Variable to update

Choose an existing variable or create a new one.
3

Overwrite toggle

Decide if Apollo data should replace existing values in Conversion, or only fill empty ones.
If Apollo doesn’t have the requested data, no data is changed and the contact continues the workflow.If the Apollo enrichment fails for a contact in a workflow, the workflow will fail.