Campaign tokens are reusable values that you define once per campaign and reference across any asset within it. They help you keep content consistent without manually updating the same value in multiple places.
Example: You create a token called event_date. Inside a webinar campaign, you set its value to April 15, 2026. Every email, form, and workflow in that campaign that references event_date will automatically display April 15, 2026.
How tokens work
Tokens follow a two-level structure:
- Define the token globally: an admin creates a token (label, key, and type) in Campaign Settings > Tokens. This makes the token available to all campaigns.
- Set a value per campaign: inside a specific campaign, you select a token and assign a value. That value is used wherever the token is referenced within that campaign’s assets.
Adding a token value
To add a token value inside a campaign:
- Navigate to the campaign’s Tokens tab.
- Click +Add value.
- Select a token from the dropdown and enter the value for this campaign.
- Click Add.
Updating a token value
You can update a token’s value at any time. The updated value will be reflected wherever the token is referenced within the campaign’s assets.
Removing a token value
To remove a token value from a campaign, click the remove action next to the token.
Removing a token value from a campaign will invalidate any references to that token within the campaign’s assets. Values can always be added again later.
