Types of audiences
Static audience
Static audiences have a fixed membership. Contacts are added manually, either by selecting them individually or importing a CSV. The audience does not change unless it is manually updated. These are best for one-time use or manually curated lists, like event invitees or hand-picked accounts.Dynamic audience
Dynamic audiences update automatically as contact data changes. You define a set of filter criteria, and Conversion continuously evaluates which contacts should be added or removed based on the set criteria.Dynamic audiences can take up to 5 minutes to update membership to match the filter
Creating a new audience
To create a new audience, click the New audience button in the top right. Read more about the different ways to create an audience.Importing from CSV
You can also create a new static audience by clicking Import from CSV. Read more about importing contacts via CSV.Audience list
The audience list displays all audiences in your workspace. For each audience, you can see:| Column | Description |
|---|---|
| Name | The audience name. |
| Contacts | The number of subscribed contacts and total contacts in the audience. |
| Type | Whether the audience is Static or Dynamic. |