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The Tokens tab in Campaign Settings is where you define the tokens available across all campaigns. Tokens defined here act as templates — each campaign can then assign its own value to a token.

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Creating a token

To create a new token, click + New token and fill in:
FieldDescription
LabelA human-readable name for the token (e.g. Event Date).
KeyA unique identifier used to reference the token in assets (e.g. event_date).
TypeThe data type of the token’s value.
campaigns_settings_tokens_create1

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Supported token types

TypeDescription
StringFree-form text.
NumberNumeric values.
BooleanTrue or false.
DateA calendar date.
Date and timeA date with a specific time.
URLA web address.
Phone numberA phone number.

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How tokens are used

Once a token is defined here, it becomes available inside every campaign. Team members can then:
  1. Navigate to a campaign’s Tokens tab.
  2. Select the token and assign a value specific to that campaign.
  3. Reference the token in any asset within the campaign — the value populates automatically.
See Campaign Tokens for details on assigning and managing token values within a campaign.