Campaign Token Definitions

The Tokens tab in Campaign Settings is where you define the tokens available across all campaigns. Tokens defined here act as templates — each campaign can then assign its own value to a token.

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Creating a token

To create a new token, click + New token and fill in:

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Supported token types

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How tokens are used

Once a token is defined here, it becomes available inside every campaign. Team members can then:

1. Navigate to a campaign’s Tokens tab.
2. Select the token and assign a value specific to that campaign.
3. Reference the token in any asset within the campaign — the value populates automatically.

See Campaign Tokens for details on assigning and managing token values within a campaign.