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Documentation Index

Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt

Use this file to discover all available pages before exploring further.

The Tokens tab in Campaign Settings is where you define the tokens available across all campaigns. Tokens defined here act as templates — each campaign can then assign its own value to a token.

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Creating a token

To create a new token, click + New token and fill in:
FieldDescription
LabelA human-readable name for the token (e.g. Event Date).
KeyA unique identifier used to reference the token in assets (e.g. event_date).
TypeThe data type of the token’s value.

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Supported token types

TypeDescription
StringFree-form text.
NumberNumeric values.
BooleanTrue or false.
DateA calendar date.
Date and timeA date with a specific time.
URLA web address.
Phone numberA phone number.

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How tokens are used

Once a token is defined here, it becomes available inside every campaign. Team members can then:
  1. Navigate to a campaign’s Tokens tab.
  2. Select the token and assign a value specific to that campaign.
  3. Reference the token in any asset within the campaign — the value populates automatically.
See Campaign Tokens for details on assigning and managing token values within a campaign.