Folders help you organize your workflows, emails, forms, and campaigns in Conversion. Group related assets together to keep your workspace structured and easy to navigate. Conversion uses a hierarchy of folders, campaigns, and assets. Understanding how these nest together helps you organize your workspace effectively.Documentation Index
Fetch the complete documentation index at: https://docs.conversion.ai/llms.txt
Use this file to discover all available pages before exploring further.
Folders
Folders are the primary organizational unit. You can nest folders inside other folders as deeply as you need, and add campaigns and assets at any level.You can also create a campaign at the root level instead of a folder.
Campaigns
Campaigns are a special container for grouping related assets together around a specific marketing effort. You can add folders and assets inside a campaign, but a campaign cannot be created inside another campaign.Assets
Assets are the core items you create in Conversion — workflows, emails, and forms. Assets cannot contain other items inside them.Nesting rules
| Item | Can contain |
|---|---|
| Folder (root level) | Folders, campaigns, assets |
| Folder (inside a campaign) | Folders, assets |
| Campaign | Folders, assets |
| Asset (workflow, email, form) | Nothing inside |
A campaign cannot be a child of another campaign — either directly or inside a folder that is itself inside a campaign.