Folders
Folders are the primary organizational unit. You can nest folders inside other folders as deeply as you need, and add campaigns and assets at any level.You can also create a campaign at the root level instead of a folder.
Campaigns
Campaigns are a special container for grouping related assets together around a specific marketing effort. You can add folders and assets inside a campaign, but a campaign cannot be created inside another campaign.Assets
Assets are the core items you create in Conversion — workflows, emails, and forms. Assets cannot contain other items inside them.Nesting rules
| Item | Can contain |
|---|---|
| Folder (root level) | Folders, campaigns, assets |
| Folder (inside a campaign) | Folders, assets |
| Campaign | Folders, assets |
| Asset (workflow, email, form) | Nothing inside |
A campaign cannot be a child of another campaign — either directly or inside a folder that is itself inside a campaign.