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The Overview tab contains global email settings that apply across all emails sent from your workspace.

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Communication limits

Communication limits cap how many emails can be sent to a single email address within a given time period. This acts as a safeguard against accidentally over-sending — for example, if a contact is enrolled in multiple workflows or is included in several blast audiences at once. You can set limits at three cadences:
CadenceDescription
DailyMaximum number of emails sent per email address in a 24-hour window
WeeklyMaximum number of emails sent per email address in a 7-day window
MonthlyMaximum number of emails sent per email address in a 30-day window
Click Add limit next to a period to configure a cap.
If a contact exceeds a limit, the email will not be sent to them for that send cycle.
When link tracking is enabled, Conversion wraps all links in your emails so that clicks are recorded and attributed back to the email. UTM parameters are also automatically appended to tracked links. Toggle Track link clicks to enable or disable this. When disabled, links are sent as-is and click activity is not tracked.
Tracked link clicks are what power the click-through rate and total unique clicks metrics visible on the Performance tab.

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Marketing topics

Marketing topics let you categorize your emails. Topics help your team stay organized across a large volume of emails. A Default topic is created automatically and applied to all emails unless you specify otherwise. To add a new topic, click Add email topic.
A recipient cannot be unsubscribed from an individual marketing topic. Subscription status is set at the global level.