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The API section of the Integrations page lets you generate keys to authenticate programmatic requests to the Conversion API. You can create multiple keys, each with its own name for identification. This section is visible to administrators only.

Creating an API key

1

Name the key

Click Add API key, enter a name that identifies where the key will be used (for example, “Segment” or “Fivetran”), and click Continue.
2

Copy the key

The full key is shown once. Copy it and store it securely; it will not be shown again.
After creation, keys are listed by name, newest first, with the key partially masked (for example, sk_****3c72).

Deleting an API key

Click the trash icon next to a key and confirm. Deleting a key revokes access immediately; any requests using that key will fail.
API keys grant full access to your workspace. Store them securely and do not share them publicly. Create a separate key for each integration so you can revoke one without affecting the others.