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The Domains tab is where you manage the domains used to send and track emails. Proper domain configuration is one of the most important factors in email deliverability. It tells inbox providers that your emails are legitimate and authorized. Only administrators can add, verify, or remove domains. Other members can open a domain to view its DNS records.

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Email deliverability

Conversion automatically includes a plain text version alongside every HTML email. Inbox providers use the presence of a plain text alternative as a signal of legitimacy. Emails that only contain HTML are more likely to be flagged as spam.

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Tracking domain

A custom tracking domain wraps the links in your emails for click tracking, rather than using Conversion’s default shared tracking domain. Tracked links then appear under your own domain rather than a generic Conversion URL, which improves deliverability. Until you set one up, the card reads No custom tracking domain set and Conversion uses its default.

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Setting up a tracking domain

1

Choose the domain

Click Set up. Enter a Prefix (for example t) and pick one of your sending domains from the Domain list. The tracking domain becomes prefix.yourdomain.com.
2

Add the CNAME record

Click Verify on the pending domain to see the record to add at your DNS provider:
3

Verify

Once the record is in place, click Verify and confirm. The domain moves from Pending confirmation to Current, and tracked links start using it.
Example: t.companyname.com
The CNAME record must be behind a CDN proxy (such as Cloudflare) so that an SSL certificate is issued for the tracking domain. When adding the record in your DNS provider, make sure proxying is enabled. A DNS-only record will not pass verification. The parent domain must also be verified as a sending domain.If your domain isn’t hosted on a CDN and setting up a proxy is difficult, contact the Conversion team. We can set up a proxy for you.

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Monitoring the tracking domain

The current tracking domain shows a health badge. Hover over it for details: The options menu on the current domain offers:
  • Sync domain: shown when the tracking domain is not applied to every sending domain, for example after you add a new domain. Syncing attempts to set the custom tracking domain for every email domain and can be retried as needed.
  • Verify: reopens the CNAME record and re-checks its status.
  • Switch domain: sets up a different tracking domain. Previously verified domains become active immediately; new ones must be verified first.
  • Remove: returns to Conversion’s default tracking domain. A custom tracking domain is highly recommended, so removing it may impact deliverability.

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Domains

Add and verify domains to send authenticated emails. Verifying a domain authenticates your emails with industry-standard protocols (DKIM and SPF) that prove to inbox providers that your emails are coming from you. Each domain in the list shows whether it uses a Dedicated IP pool or a Shared IP pool, and whether it is connected.

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Adding a domain

Click Add domain, enter the domain you own (for example companyname.com), and choose whether to tick Dedicated IP pool. Leave it unticked to send from Conversion’s shared pool.

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Dedicated IP pool warming

New dedicated IPs need to be warmed up before they can send at full volume. Conversion handles this for you, so you don’t need to follow a manual warmup plan. Domains with a Dedicated IP pool send through an Amazon SES managed dedicated IP pool. Amazon SES warms the pool automatically rather than following a fixed day-by-day volume schedule:
  • Per-provider reputation: Amazon SES monitors your reputation with each mailbox provider (such as Gmail, Microsoft, and Yahoo) individually. It schedules sending to each provider based on how your reputation with that provider is building.
  • Automatic scaling: Amazon SES adds IPs to the pool automatically as your sending volume grows.
For more details, see Dedicated IP addresses (managed) for Amazon SES.

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Verifying a domain

Click Verify on a new domain (or Manage on a connected one) to open the DNS setup panel. It shows the DNS records that need to be added to your DNS or domain hosting provider, along with the status of each record.
1

Open your DNS provider

Log in to your domain’s DNS or web hosting provider and navigate to the page where you manage DNS records.
2

Add the DNS records

Add each record shown in the panel. The table lists the record Type, Name, Value, and, where relevant, Priority. Click a name or value to copy it. Different providers may have different procedures for creating and updating DNS records.
3

Confirm and wait for propagation

Click Confirm once the records are added. New DNS records or updates to existing records may take up to 24 hours to propagate. Use Refresh to re-check. When every record shows Verified and the badge turns to Connected, the domain is ready to use.
Each record shows one of these statuses:
You have 3 days from adding a domain to add its DNS records before they refresh. The panel shows the time remaining while the domain is not connected. If the records refresh, open the panel again and add the new values.
Emails sent from an unverified domain are more likely to land in spam. Always verify your domain before sending to a large audience. Only connected domains can be used to create senders.