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Once your Zoom account is connected, the integration revolves around webinars in Conversion. Each Conversion webinar can be synced to a Zoom webinar, after which Conversion keeps metadata, registrations, and attendance in sync in both directions. This page covers the Zoom-specific behavior. For everything else about webinars in Conversion, see the Webinars section.

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Webinar member statuses

Every contact added to a webinar is a member with a status. Synced Zoom webinars use this progression: Attended and Attended On-Demand count as success statuses. In automated contexts, members only move forward through this list.

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Sync a webinar with Zoom

Link a Conversion webinar to a Zoom webinar so its metadata, registrations, and attendance flow into your CRM. Use case: You’ve scheduled a webinar in Zoom and want to run the marketing for it — invitations, registration tracking, follow-ups — from Conversion. Prerequisites:
  • Zoom is connected to your workspace.
  • The webinar exists in Zoom and hasn’t been synced to another Conversion webinar.
  • A webinar exists in Conversion. See Creating a Webinar.
Steps:
  1. Open your webinar in Conversion and go to the Overview tab.
  2. In the Integrations section, click Connect on the webinar platform card.
  3. Select the Zoom webinar from the dropdown.
  4. Click Confirm and sync.
Conversion pulls the webinar’s metadata from Zoom — title, date and time, duration, timezone, host, and registration page URL — and locks it to the Zoom source of truth. When you change the webinar in Zoom, Conversion updates automatically; you can also click Re-sync on the Overview tab to refresh on demand.
A sync can’t be changed once created, and each Zoom webinar can only be synced to one Conversion webinar. To undo it, you’d need to remove the webinar asset.

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Register contacts for a Zoom webinar

Register contacts on the Zoom webinar directly from Conversion — no need for them to fill out Zoom’s registration form. Use case: You want to register known contacts (e.g. everyone who clicked your invite email, or a list of target accounts) and send each of them their personal Zoom join link. Prerequisites:
  • The webinar is synced with Zoom.
  • Registration is enabled on the Zoom webinar (approval type “automatically approve” or “manually approve”).
  • The contact has a valid email address; a first name is recommended, as Zoom requires one for registrants.
Steps:
  1. Open the webinar’s Members tab and add contacts — they start as Invited.
  2. Move a member’s status to Registered — manually from the Members tab, or automatically with the Update Campaign Member node in a workflow.
  3. Conversion registers the contact on Zoom and writes the result back to the member:
    • webinar_url — the contact’s unique Zoom join link
    • webinar_registrant_id — Zoom’s registrant ID
    • webinar_registered_at — when the registration completed
You can use these member fields in emails — for example, a confirmation email that includes each contact’s personal join link.
If the Zoom webinar uses manual approval, the member stays pending until a host approves the registration in Zoom. Once approved, Conversion marks the member Registered and stores their join link. If registration fails after retries, the member is set to Registration Error so you can spot and fix the issue.

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Capture registrations made on Zoom

Registrations that happen on Zoom’s own registration page appear in Conversion automatically. Use case: You promote the Zoom registration page directly (social, ads, partner emails) and want everyone who registers there to show up in your CRM and enter your follow-up workflows. Prerequisites:
  • The webinar is synced with Zoom.
No steps needed — when someone registers through Zoom, Conversion receives the event and updates the matching webinar member to Registered (or creates the membership), including their join link. Approvals and denials of manually-approved registrations are reflected as well.

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Track attendance automatically

After the webinar ends, Conversion pulls the attendance report from Zoom and updates every member. Use case: Send different follow-ups to attendees and no-shows, and report on webinar engagement without exporting CSVs from Zoom. Prerequisites:
  • The webinar is synced with Zoom.
  • The webinar has ended (Conversion is notified by Zoom and pulls the report once Zoom finalizes it, typically within minutes).
When the report is processed:
  • Members who joined the live webinar are set to Attended, with webinar_join_time, webinar_leave_time, and webinar_join_duration recorded on the member.
  • Members who registered but didn’t join are set to No Show.

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Automate with workflows

Webinar activity plugs into workflows on both ends: Webinars use the same triggers and nodes as any other campaign, with the webinar selected in the Campaign field.
  • Trigger on webinar membership. Use the Contact is added to campaign or Contact is removed from campaign event trigger with the webinar selected.
  • Trigger on webinar status. Use a criteria-based trigger with a campaign membership condition to enroll contacts at a particular status, such as a recording follow-up for everyone marked No Show.
  • Change a member’s status. Use the Update Campaign Member node. Setting the status to Registered on a Zoom-synced webinar performs the actual Zoom registration and waits for it to complete before the workflow continues, so downstream emails can reference the contact’s join link.
See Automating Webinars for the full patterns.