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The Analytics tab shows how a published landing page performs. Visits are counted on the live page only. Draft and version previews are never counted.

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Metrics

Each metric is compared to the previous period. The trend chart shows the previous period as a dashed line.

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Filtering

  • Date range: Last 7 days, 30 days (default), 90 days, 6 months, or 12 months.
  • URLs: All URLs, or one URL.
  • Versions: All versions, or one published version.
Click Refresh to load the latest data.

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Sources

See where visitors come from by Channels, Referrers, Campaigns, or UTM sources. Channels include Direct, Organic search, Paid search, Organic social, Paid social, Email, AI assistants, and Referral. See Traffic Channels for how channels are assigned.

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Versions

Views by version compares views, visitors, submissions, and conversion rate across published versions. Use it to see whether a change helped. Click Open in Design to view a version in the builder.

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How tracking works

The Conversion tracking pixel loads automatically on live pages served from a verified URL. You don’t need to install the tracking script on landing pages.