The Tokens settings page is where you manage the tokens available to custom campaigns, webinars, and folders. Tokens defined here act as templates: each campaign, webinar, or folder can then assign its own value to a token, and every asset inside references the value automatically.
Creating a token
Click New and fill in:
Supported token types
Managing tokens
Tokens are listed alphabetically by label with their key and type. Use the search box to filter by label or key. From a token’s options menu you can:
- Edit the label. Keys and types can’t be changed after creation.
- Delete the token. The dialog lists any assets that reference the token; click the count to review them. Type the token’s key to confirm.
Deleting a token cannot be undone. Any asset that still references the token will treat the reference as invalid, so update those assets first.
How tokens are used
Once a token is defined here, it becomes available inside every custom campaign, webinar, and folder. Team members can then:
- Navigate to the campaign’s Tokens tab.
- Select the token and assign a value specific to that campaign.
- Reference the token in any asset within the campaign with Liquid, for example
{{ tokens.event_date }}. The value populates automatically.
See Campaign Tokens for details on assigning and managing token values within a campaign. 
