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Scores rank your contacts so you can prioritize the ones most likely to buy. Each score looks at two things:
  • Fit: who the contact is, based on their fields, audiences, company, and opportunities.
  • Engagement: what the contact does, like submitting forms, visiting pages, and opening emails.
A contact’s total is their fit score plus their engagement score. You can create as many scores as you need, for example one per product or region. Each score calculates independently.

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Tiers

Fit and engagement each place contacts into three tiers: Tiers are often shown together, so a contact that fits well and engages a lot is an A1. You choose where each tier starts in settings.

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How scoring runs

Scores update automatically every few minutes. Each run uses current contact data, so points from older activity can fade or expire over time without any new activity.
  • Contacts that haven’t been scored yet show no score until the next run.
  • Changes you make to rules apply after you publish, and recalculate every contact against their full history, not just new activity.
  • A score of 0 means the contact has no net points. It doesn’t mean they weren’t scored.

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Scores list

Go to Scoring to see every score in your workspace. Click New score to create one, or switch to Archived to see archived scores.

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Score pages

Open a score to see four tabs: The status in the top right shows whether the score is Active, Paused, Draft, or Archived, and when it last ran.
Hover a contact’s total in Results to see which rules contributed their points.