Contacts to score
Score All contacts in your workspace, or only Contacts in an audience. Membership is checked on each scoring run. Contacts who leave the audience stop being scored, but keep any values already written to their fields. Contacts who join are scored on the next run.Ranges and tiers
Fit and engagement each have a Minimum score and Maximum score, which default to −100 and 100. A contact’s score never goes beyond its range, however many points they earn. Each range must include 0. The total score’s range is the two ranges added together, so it isn’t set separately. Set where tiers B and A (or 2 and 1) start. Tier C (or 3) covers everything below. By default, the second tier starts at 20 and the top tier at 60.Range and tier changes apply after you publish.
Output fields
Write scores to contact fields so you can use them in audiences, workflows, and syncs to Salesforce. You can map any of these outputs:
Select an existing field or create a new one. Output fields are optional: scores are always available on the score’s pages.
- Fields update only when a contact’s score or tier changes, and field changes can trigger workflows like any other update.
- Mapping changes apply immediately, without publishing.
- Changing a mapping doesn’t clear the previous field.
- Other tools and people can still edit a mapped field. The next change to the score overwrites it.