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LinkedIn lead generation forms

Sync LinkedIn lead gen forms into Conversion.
Sync a LinkedIn lead generation form to bring new leads from that ad form into Conversion as contacts and form submissions. See Lead generation forms for how leads are captured and how synced forms behave.

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Prerequisites

Before you sync a LinkedIn form:
  1. Connect LinkedIn Ads Manager under Ads settings. The connected account must manage at least one ad account that has lead generation forms.
  2. Confirm the connecting user has the required permissions below.
  3. Open Forms and use New form → Sync a LinkedIn form.
Sync options appear in the New form menu when lead generation forms are enabled for your workspace.

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Required permissions

The user who connects LinkedIn in Ads settings needs specific access on LinkedIn, not just “admin” in general. If a sync stops working, a permissions change is one of the most likely causes, so check these first. The connected LinkedIn user must be one of the following roles on the Company Page associated with the ad account:
  • Super admin
  • Content admin
  • Lead Gen Forms manager
The Page role above is a different permission from ad account access. Having Campaign Manager or account access on the LinkedIn ad account does not give you a Page role, and vice versa: you need the Page role specifically to sync lead gen forms. Simply being able to connect the ad account doesn’t confirm you have it.
A Page’s existing super admin can only grant someone the Lead Gen Forms manager (or any other admin) role if that person already follows the Page. If a teammate is missing from the role picker, have them follow the Page first, then add the role.
See LinkedIn’s Permissions for Lead Gen Forms for the full permissions matrix.

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Sync a LinkedIn form

  1. Click New form → Sync a LinkedIn form.
  2. Select an Ad account, then select the lead generation Form on that account.
  3. Choose which form question maps to Email. Email is required so Conversion can identify contacts.
  4. Optionally map other fields to Conversion contact or company fields. Leave a field blank to skip it. Use Overwrite on a mapped field if submissions should replace an existing value on the contact.
  5. Click Sync form.
Conversion creates a form of type LinkedIn lead generation form in your Forms list.

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Test a submission

Submit a test lead from an existing LinkedIn ad that uses your synced form:
  1. Open LinkedIn Campaign Manager.
  2. In the sidebar, go to Advertise.
  3. Open the Ads tab.
  4. Click the ad title for an ad that uses the synced lead generation form.
  5. Click the ad’s Learn more or Sign up button to open the form.
  6. Fill in the form with a test email and submit it.
  7. Open the synced form in Conversion and check the Submissions tab. It can take a few minutes for the submission to appear.
Use a unique test email each time so you can tell new submissions apart from earlier tests.

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Troubleshooting