Workflow Emails - Conversion Docs

Workflow emails are emails that are referenced inside a Workflow and sent automatically when that workflow runs. Unlike blasts, workflow emails fire based on a trigger or schedule.

How workflow emails differ from blasts

	Blast	Workflow email
How it sends	Manually, to a chosen audience	Automatically, when a workflow runs
Send timing	One-time, immediate or scheduled	Trigger-based or scheduled via workflow
Audience	Defined at send time	Determined by the workflow

To create a workflow email, follow the same steps as Creating a Blast.

Referencing a workflow email in a workflow

Once a workflow email is created, you can add it as an action step inside any workflow. Based on the workflow’s trigger and contacts, the email send is handled.