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Blocks are the building units of every email. Drag them from the toolbar at the bottom of the canvas into your email to build up your layout and content.

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Shared styling options

Many blocks share a common set of styling controls in their settings panel:
PropertyDescription
PaddingHorizontal and vertical spacing inside the block.
Border radiusRounding applied to the block’s corners.
BorderToggle to show or hide a border around the block.
Border colorThe colour of the border.
Border widthThe thickness of the border in pixels.

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Block types

Section

Sections are the structural containers of your email. All other blocks sit inside sections.Columns: Sections can be configured with between 1 and 4 columns, letting you stack blocks horizontally. Any number of blocks can be stacked vertically within a column.
You cannot nest a section inside another section. For complex layouts that require such behaviour, use an HTML block.
PropertyDescription
BackgroundBackground colour for the section.
AlignmentAlign column contents to the top, middle, or bottom.
Mobile stackingWhen enabled, multi-column sections stack vertically on mobile devices rather than appearing side by side.
Headings can be added at any of four levels: Heading 1, 2, 3, or 4.
PropertyDescription
Heading typeSelect H1 through H4.
ColorOverride the default heading colour set in the Theme panel.
Font familyOverride the default font.
Font sizeOverride the default size.
Line heightControl vertical spacing between lines.
AlignLeft, centre, or right.
Add a body text block for paragraph content.
PropertyDescription
ColorOverride the default text colour set in the Theme panel.
Font familyOverride the default font.
Font sizeOverride the default size.
Line heightControl vertical spacing between lines.
AlignLeft, centre, or right.
Add an image to your email. Images can also act as clickable links.
PropertyDescription
ImageUpload from your local computer, or choose from images already stored in your Conversion workspace.
Alt textA text description of the image, displayed when the image cannot be loaded and read by screen readers. Improves accessibility even if images are blocked by the email client.
LinkAttach a URL so the image becomes clickable.
ScaleAdjust the display size of the image.
Add a call-to-action button with customisable label and destination link.
PropertyDescription
LabelThe text displayed on the button.
LinkThe URL the button navigates to on click. Type / to access dynamic link commands.
Background colorThe button’s fill colour.
Text colorThe colour of the button label.
Font sizeSize of the button label text.
Font familyFont used for the button label.
Add a row of social media icons that link to your profiles.Supported platforms: LinkedIn, X, Instagram.
PropertyDescription
StyleChoose between filled icon, outlined icon, or icon-only (no background).
ColorSet the icon colour.
SizeSet the icon size in pixels.
PositionAlign the icon row to the left, centre, or right.
Insert a custom HTML block for advanced layouts and interactions that the standard blocks don’t support. The HTML editor supports Liquid templating.Common use cases include: hover state colour changes, section-within-section layouts, custom animations, etc.
Custom HTML is for advanced users only. Invalid HTML may cause rendering issues in your email. Always use the Preview & Test Send feature to verify your HTML renders correctly before sending.
Add a horizontal rule to visually separate sections of your email.
Add an unsubscribe link to your email, allowing recipients to opt out of future marketing emails. Conversion automatically adds an Unsubscribe block to the bottom of every new email. If you attempt to delete it, you will receive a warning.
We strongly recommend including an Unsubscribe block in every email you send. Emails without an unsubscribe option are more likely to be marked as spam by recipients, which damages your domain’s reputation and reduces deliverability.