Skip to main content
Blocks are the building units of every email. Drag them from the toolbar at the bottom of the canvas into your email to build up your layout and content.

​
Shared styling options

Many blocks share a common set of styling controls in their settings panel:

​
Block types

Section

Sections are the structural containers of your email. All other blocks sit inside sections.Columns: Sections can be configured with between 1 and 4 columns, letting you stack blocks horizontally. Any number of blocks can be stacked vertically within a column.
You cannot nest a section inside another section. For complex layouts that require such behaviour, use an HTML block.
Headings can be added at any of four levels: Heading 1, 2, 3, or 4.
Add a body text block for paragraph content.
Add an image to your email. Images can also act as clickable links.
To link to an email address instead of a webpage, add mailto: before the address (e.g., mailto:support@example.com). This opens the recipient’s mail client instead of navigating to a website.
Add your brand logo to the email. The Logo block gives you control over height and positioning independently of the image scale.
To link to an email address instead of a webpage, add mailto: before the address (e.g., mailto:support@example.com). This opens the recipient’s mail client instead of navigating to a website.
Add a call-to-action button with customisable label and destination link.
To link to an email address instead of a webpage, add mailto: before the address (e.g., mailto:support@example.com). This opens the recipient’s mail client instead of navigating to a website.
Add a row of social media icons that link to your profiles.Supported platforms: LinkedIn, X, Instagram.
Insert a custom HTML block for advanced layouts and interactions that the standard blocks don’t support. The HTML editor supports Liquid templating.Common use cases include: hover state colour changes, section-within-section layouts, custom animations, etc.
Custom HTML is for advanced users only. Invalid HTML may cause rendering issues in your email. Always use the Preview & Test Send feature to verify your HTML renders correctly before sending.
Add a horizontal rule to visually separate sections of your email.
Add an unsubscribe link to your email, allowing recipients to opt out of future marketing emails. Conversion automatically adds an Unsubscribe block to the bottom of every new email. If you attempt to delete it, you will receive a warning.
We strongly recommend including an Unsubscribe block in every email you send. Emails without an unsubscribe option are more likely to be marked as spam by recipients, which damages your domain’s reputation and reduces deliverability.
To link to an email address instead of a webpage, add mailto: before the address (e.g., mailto:support@example.com)