Where to Use Liquid

Liquid is supported across emails, workflows, and integrations. This page lists every surface where you can enter Liquid, the specific fields that support it, and how to insert it in each place. For the language itself (objects, tags, filters, and the data available to you), see the Liquid Overview.

How you enter Liquid

Conversion exposes Liquid through three editor patterns. Which one you see depends on the field:

Pattern	Where it appears	How to insert Liquid
Rich-text fields	Most email and workflow text inputs	Type `/` to open the command menu, then choose Add liquid, Add a field, or Add a token
Advanced editor toggle	Field-value inputs on certain workflow nodes	Click the braces (`{ }`) icon next to the value to switch the basic input into a rich-text field, then enter Liquid there
Code editor	JSON and HTML inputs (webhook body, HTML blocks)	Type Liquid directly. Once you type `{{`, autocomplete takes over and suggests fields and tokens, alongside live validation

In rich-text fields, Add a field and Add a token insert a reference for you, while Add liquid lets you write any Liquid expression, including conditionals, filters, and objects like company._opportunities that aren’t available through the field picker.

Quick reference

Area	Surface	Liquid-enabled fields
Emails	Subject & preview	Subject line, preview text
Emails	Content blocks	Heading, Text, Button (label + link), HTML block
Workflows	Magic Enrich	Prompt
Workflows	Update Field	Value (advanced editor)
Workflows	Update Campaign Member Field	Value (advanced editor)
Workflows	Email Alert	Subject, Content
Workflows	Slack Message	Message
Workflows	Create Salesforce Task	Subject, Description
Webhooks	Webhook	Request body

Emails

Liquid is supported throughout the email builder, both in the email’s metadata and inside content blocks.

Subject and preview

The Subject line and Preview text both support Liquid. Type / in either field to insert dynamic values. Personalizing the subject line is a common way to improve open rates.

{{ contact.first_name | default: "there" }}, your {{ company.industry }} report is ready

Content blocks

The following email blocks accept Liquid:

Block	Liquid-enabled fields
Heading	Heading text
Text	Body text
Button	Label (button text) and Link (destination URL)
HTML	The entire HTML source

In Heading, Text, and Button fields, type / to insert dynamic values. The Button block supports Liquid in both the visible Label and the destination Link, so you can route recipients to personalized URLs:

https://app.example.com/dashboard?email={{ contact.email | url_encode }}

The HTML block uses a code editor. Write Liquid directly anywhere in the markup.

Email-only variables

The following variables are only available in email body content blocks (they are not replaced in the subject line or preview text):

Variable	Description
`{{view_in_browser_link}}`	Renders a link to a hosted, browser-viewable version of the email.
`{{unsubscribe_link}}`	Renders the recipient’s unsubscribe link URL.

Having trouble viewing this email? <a href="{{view_in_browser_link}}">View in browser</a>

Email Liquid must validate before the email can be sent. If validation fails, the email is marked as incomplete and cannot be sent or activated in a workflow.

Workflows

Several workflow nodes let you set field values or message content using Liquid. Values resolve at runtime against each contact’s current data.

Magic Enrich

The Prompt field of the Magic Enrich node supports Liquid. Type / to reference contact and company fields so the AI model evaluates the right data for each contact.

Update Field

The Update Field node sets a value on the contact or company record. When the action is Set value, click the braces ({ }) advanced editor icon next to the value input. This switches the basic input into a rich-text field where you can enter Liquid, letting you compute the value dynamically rather than entering a fixed one.

{{ contact.first_name | capitalize }} {{ contact.last_name | capitalize }}

Update Campaign Member Field

The Update Campaign Member Field node sets a field value on a campaign member. Like the Update Field node, the value input has an advanced editor toggle (the braces icon) that switches the basic input into a rich-text field where you can then enter Liquid.

This is distinct from the Update Campaign Member node, which changes a contact’s campaign membership status and does not use Liquid.

Email Alert

The Email Alert node sends an internal notification to a team member. Both the Subject and Content fields support Liquid. Type / to insert dynamic values.

Slack Message

The Message field of the Slack Message node supports Liquid. Type / to insert fields, tokens, or Liquid expressions.

Opportunity data isn’t available through Add a field. Opportunity fields can only be referenced via Add liquid using the company._opportunities object. See Opportunities in Liquid for the syntax.

Create Salesforce Task

In the Create Salesforce Task node, the task’s Subject and Description fields support Liquid. Type / to insert dynamic values.

Webhooks

The webhook request body supports Liquid. Edit the body in the webhook’s code editor to send dynamic, per-contact payloads to your external endpoint.

{
  "email": "{{ contact.email }}",
  "company": "{{ company.name }}",
  "industry": "{{ company.industry | default: "unknown" }}"
}

The webhook URL, headers, and bearer token do not support Liquid. Only the request body is rendered. Enter these as static values.

Records

Emails

Workflows

Audiences

Forms

Content

Campaigns

Scoring

Data Syncing

Unified Query Engine

Folders

Liquid

Tracking

Workspace Settings

Data and Privacy

Guides

How you enter Liquid

Quick reference

Emails

Subject and preview

Content blocks

Email-only variables

Workflows

Magic Enrich

Update Field

Update Campaign Member Field

Email Alert

Slack Message

Create Salesforce Task

Webhooks

​How you enter Liquid

​Quick reference

​Emails

​Subject and preview

​Content blocks

​Email-only variables

​Workflows

​Magic Enrich

​Update Field

​Update Campaign Member Field

​Email Alert

​Slack Message

​Create Salesforce Task

​Webhooks

How you enter Liquid

Quick reference

Emails

Subject and preview

Content blocks

Email-only variables

Workflows

Magic Enrich

Update Field

Update Campaign Member Field

Email Alert

Slack Message

Create Salesforce Task

Webhooks