Skip to main content

​
Standard Contact Fields

​
email
String
required
Email — The contact’s email address.
PropertyValue
Default Sync ModeTwo-Way Sync
Allowed Sync ModesTwo-Way Sync
Read-OnlyYes
SF Lead FieldEmail
SF Contact FieldEmail
Email is the unique identifier for contacts and must always remain in two-way sync.
​
first_name
String
First Name — The contact’s first name.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldFirstName
SF Contact FieldFirstName
​
last_name
String
Last Name — The contact’s last name.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Two-Way Sync
Read-OnlyNo
SF Lead FieldLastName
SF Contact FieldLastName
Last Name is a required field in Salesforce. Sync modes are limited to ensure this field can always be written to Salesforce.
​
job_title
String
Job Title — The contact’s job title or role.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldTitle
SF Contact FieldTitle
​
phone
String
Phone — The contact’s primary phone number.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldPhone
SF Contact FieldPhone
​
mobile_phone
String
Mobile Phone — The contact’s mobile phone number.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldMobilePhone
SF Contact FieldMobilePhone
​
fax
String
Fax — The contact’s fax number.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldFax
SF Contact FieldFax
​
department
String
Department — The contact’s department within their company.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead Field—
SF Contact FieldDepartment
​
salutation
String
Salutation — The contact’s salutation (Mr., Ms., Dr., etc.).
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldSalutation
SF Contact FieldSalutation
​
date_of_birth
Date
Date of Birth — The contact’s birth date.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead Field—
SF Contact FieldBirthdate

​
Address Fields

​
street
String
Street — The contact’s street address.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldStreet
SF Contact FieldMailingStreet
​
city
String
City — The contact’s city. If the contact is created through a form submission, Conversion populates the city inferred from the contact’s IP address.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldCity
SF Contact FieldMailingCity
​
state
String
State — The contact’s state or province.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldState
SF Contact FieldMailingState
​
postal_code
String
Postal Code — The contact’s postal or ZIP code.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldPostalCode
SF Contact FieldMailingPostalCode
​
country
String
Country — The contact’s country.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldCountry
SF Contact FieldMailingCountry

​
Source and Status Fields

​
lead_source
String
Lead Source — How the contact originally came to you in Salesforce (from Salesforce picklist).
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldLeadSource
SF Contact FieldLeadSource
​
lead_status
String
Lead Status — The current status of the lead in Salesforce.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldStatus
SF Contact Field—
​
description
String
Description — Free-form description or notes about the contact.
PropertyValue
Default Sync ModePrefer SF Unless Empty
Allowed Sync ModesPrefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-OnlyNo
SF Lead FieldDescription
SF Contact FieldDescription
​
owner_id
String
Owner — The Salesforce User ID of the record owner.
PropertyValue
Default Sync ModeTwo-Way Sync
Allowed Sync ModesPrefer SF Unless Empty, Two-Way Sync
Read-OnlyNo
SF Lead FieldOwnerId
SF Contact FieldOwnerId
The Owner field stores the original Salesforce User ID. In the Conversion dashboard, this is displayed with additional owner information like their name and email.

​
System-Managed Fields

These fields are managed by Conversion and cannot be edited manually. They track attribution and system-level data.
​
system_source
String
System Source — The system that originally created this contact record.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyYes
Mappings EditableYes
Possible values include: salesforce, form submission, api, etc.
​
traffic_source
String
First Traffic Source — The traffic source derived from the contact’s first page visit.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyYes
Mappings EditableYes
Possible valuesPaid Social, Social, Paid Search, Organic Search, Referral, Email Marketing, Direct Traffic
This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
​
traffic_referrer
String
First Traffic Referrer — The referring URL of the contact’s first page visit.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyYes
Mappings EditableYes
​
utm_campaign
String
First UTM Campaign — The UTM campaign parameter from the contact’s first page visit.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyYes
Mappings EditableYes
​
utm_search_term
String
First UTM Search Term — The UTM search term parameter from the contact’s first page visit.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyYes
Mappings EditableYes
​
timezone
String
Time Zone — The contact’s detected or assigned time zone. If the contact is created through a form submission, Conversion populates the timezone inferred from the contact’s IP address.
PropertyValue
Default Sync ModeAlways Prefer Conversion
Allowed Sync ModesAlways Prefer Conversion, Do Not Sync
Read-OnlyNo
Mappings EditableYes