Default Fields - Conversion Docs

Standard Contact Fields

String

required

Email — The contact’s email address.

Property	Value
Default Sync Mode	Two-Way Sync
Allowed Sync Modes	Two-Way Sync
Read-Only	Yes
SF Lead Field	`Email`
SF Contact Field	`Email`

Email is the unique identifier for contacts and must always remain in two-way sync.

first_name

String

First Name — The contact’s first name.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`FirstName`
SF Contact Field	`FirstName`

last_name

String

Last Name — The contact’s last name.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`LastName`
SF Contact Field	`LastName`

Last Name is a required field in Salesforce. Sync modes are limited to ensure this field can always be written to Salesforce.

job_title

String

Job Title — The contact’s job title or role.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Title`
SF Contact Field	`Title`

phone

String

Phone — The contact’s primary phone number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Phone`
SF Contact Field	`Phone`

mobile_phone

String

Mobile Phone — The contact’s mobile phone number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`MobilePhone`
SF Contact Field	`MobilePhone`

fax

String

Fax — The contact’s fax number.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Fax`
SF Contact Field	`Fax`

department

String

Department — The contact’s department within their company.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Contact Field	`Department`

salutation

String

Salutation — The contact’s salutation (Mr., Ms., Dr., etc.).

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Salutation`
SF Contact Field	`Salutation`

date_of_birth

Date

Date of Birth — The contact’s birth date.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	—
SF Contact Field	`Birthdate`

Address Fields

street

String

Street — The contact’s street address.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Street`
SF Contact Field	`MailingStreet`

city

String

City — The contact’s city. If the contact is created through a form submission, Conversion populates the city inferred from the contact’s IP address.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`City`
SF Contact Field	`MailingCity`

state

String

State — The contact’s state or province.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`State`
SF Contact Field	`MailingState`

postal_code

String

Postal Code — The contact’s postal or ZIP code.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`PostalCode`
SF Contact Field	`MailingPostalCode`

country

String

Country — The contact’s country.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Country`
SF Contact Field	`MailingCountry`

Source and Status Fields

lead_source

String

Lead Source — How the contact originally came to you in Salesforce (from Salesforce picklist).

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`LeadSource`
SF Contact Field	`LeadSource`

lead_status

String

Lead Status — The current status of the lead in Salesforce.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Status`
SF Contact Field	—

description

String

Description — Free-form description or notes about the contact.

Property	Value
Default Sync Mode	Prefer SF Unless Empty
Allowed Sync Modes	Prefer SF Unless Empty, Always Prefer SF, Two-Way Sync, Do Not Sync
Read-Only	No
SF Lead Field	`Description`
SF Contact Field	`Description`

owner_id

String

Owner — The Salesforce User ID of the record owner.

Property	Value
Default Sync Mode	Two-Way Sync
Allowed Sync Modes	Prefer SF Unless Empty, Two-Way Sync
Read-Only	No
SF Lead Field	`OwnerId`
SF Contact Field	`OwnerId`

The Owner field stores the original Salesforce User ID. In the Conversion dashboard, this is displayed with additional owner information like their name and email.

System-Managed Fields

These fields are managed by Conversion and cannot be edited manually. They track attribution and system-level data.

system_source

String

System Source — The system that originally created this contact record.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

Possible values include: salesforce, form submission, api, etc.

traffic_source

String

First Traffic Source — The traffic source derived from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes
Possible values	Paid Social, Social, Paid Search, Organic Search, Referral, Email Marketing, Direct Traffic

This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.

traffic_referrer

String

First Traffic Referrer — The referring URL of the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

utm_campaign

String

First UTM Campaign — The UTM campaign parameter from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

utm_search_term

String

First UTM Search Term — The UTM search term parameter from the contact’s first page visit.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	Yes
Mappings Editable	Yes

timezone

String

Time Zone — The contact’s detected or assigned time zone. If the contact is created through a form submission, Conversion populates the timezone inferred from the contact’s IP address.

Property	Value
Default Sync Mode	Always Prefer Conversion
Allowed Sync Modes	Always Prefer Conversion, Do Not Sync
Read-Only	No
Mappings Editable	Yes

Documentation Index

​Standard Contact Fields

​Address Fields

​Source and Status Fields

​System-Managed Fields

Standard Contact Fields

Address Fields

Source and Status Fields

System-Managed Fields