Standard Contact Fields
String
required
Email — The contact’s email address.
Email is the unique identifier for contacts and must always remain in two-way sync.
String
First Name — The contact’s first name.
String
Last Name — The contact’s last name.
String
Job Title — The contact’s job title or role.
String
Phone — The contact’s primary phone number.
String
Mobile Phone — The contact’s mobile phone number.
String
Fax — The contact’s fax number.
String
Department — The contact’s department within their company.
String
Salutation — The contact’s salutation (Mr., Ms., Dr., etc.).
Date
Date of Birth — The contact’s birth date.
Address Fields
String
Street — The contact’s street address.
String
City — The contact’s city. If the contact is created through a form submission, Conversion populates the city inferred from the contact’s IP address.
String
State — The contact’s state or province.
String
Postal Code — The contact’s postal or ZIP code.
String
Country — The contact’s country.
Source and Status Fields
String
Lead Source — How the contact originally came to you in Salesforce (from Salesforce picklist).
String
Lead Status — The current status of the lead in Salesforce.
String
Description — Free-form description or notes about the contact.
String
Owner — The Salesforce User ID of the record owner.
The Owner field stores the original Salesforce User ID. In the Conversion dashboard, this is displayed with additional owner information like their name and email.
System-Managed Fields
These fields are managed by Conversion and cannot be edited manually. They track attribution and system-level data.String
System Source — The system that originally created this contact record.
Possible values:
String
First Traffic Channel — The traffic channel derived from the contact’s first page visit. If the session has no tracked page visits, it is derived from the referrer and UTM parameters captured with the form submission (parsed from the URL the form was submitted on).
See Traffic Channels for the full list of possible values.
This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First Web Referrer — The referring URL of the contact’s first page visit. If the session has no tracked page visits, it falls back to the referrer captured with the form submission.
This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First UTM Source — The
utm_source parameter from the contact’s first page visit. If the session has no tracked page visits, it falls back to the utm_source parameter parsed from the URL the form was submitted on.This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First UTM Campaign — The
utm_campaign parameter from the contact’s first page visit. If the session has no tracked page visits, it falls back to the utm_campaign parameter parsed from the URL the form was submitted on.This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First UTM Medium — The
utm_medium parameter from the contact’s first page visit. If the session has no tracked page visits, it falls back to the utm_medium parameter parsed from the URL the form was submitted on.This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First UTM Term — The
utm_term parameter from the contact’s first page visit. If the session has no tracked page visits, it falls back to the utm_term parameter parsed from the URL the form was submitted on.This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
First UTM Content — The
utm_content parameter from the contact’s first page visit. If the session has no tracked page visits, it falls back to the utm_content parameter parsed from the URL the form was submitted on.This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.
String
Time Zone — The contact’s detected or assigned time zone. If the contact is created through a form submission, Conversion populates the timezone inferred from the contact’s IP address.
This is a first-touch attribution field. It captures the value at contact creation and does not update on subsequent visits.