Integrations

The Integrations settings page connects Conversion to the other tools your team uses. Each integration is a card with a Connect or Set up button and, once connected, a green Connected badge and an options menu. Only administrators can connect, update, or disconnect integrations. Other members can see which integrations are connected.

Available integrations

Integration	What it does	How it connects
Website	Enables first-party data collection and analytics on your site.	Add a script tag to your site.
Webhooks	Sends real-time updates about contacts in workflows to external endpoints.	Add a destination URL; configure the request body afterwards.
Slack	Lets workflows send your team messages.	Sign in with Slack.
Webinars	Syncs webinar registrations and attendance from Zoom, Sequel, or Goldcast.	Zoom: sign in with Zoom. Sequel: client ID, client secret, and company ID. Goldcast: API token and region.
Field events	Syncs field event registrations and check-ins from Cvent, Luma, or Splash.	Cvent: sign in with Cvent. Luma: API key. Splash: client ID, client secret, and a Splash username and password.
Apollo	Enriches contact data within workflows.	Sign in with Apollo.
Knak	Syncs emails built in Knak into Conversion.	Webhook secret and API key.
API	Authenticates requests to the Conversion API.	Generate API keys. Administrators only.

The Webinars, Field events, and Knak cards are not enabled for every workspace. If you don’t see one you need, contact Conversion.

Connections used by Conversion AI

Slack, Linear, and Airtable connections that let agents respond to messages, issues, and records are managed separately under AI → Connections, as are MCP servers.

Ad platforms and CRM

Meta, Google, and LinkedIn ad accounts are connected on the Ads page. Salesforce and data warehouses are connected under CRM and syncing.

Records

Emails

Workflows

Audiences

Forms

Content

Campaigns

Data Syncing

Unified Query Engine

Folders

Liquid

Tracking

Workspace Settings

Data and Privacy

Guides

Available integrations

Connections used by Conversion AI

Ad platforms and CRM

​Available integrations

​Connections used by Conversion AI

​Ad platforms and CRM

Available integrations

Connections used by Conversion AI

Ad platforms and CRM