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The Assign to Salesforce Lead Queue node routes the contact’s lead record to a Salesforce lead queue for round-robin or manual assignment by your sales team. Use it to get inbound leads in front of the right reps based on workflow logic.

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Prerequisites

You must connect your Salesforce account in Settings > Integrations before using this node.

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Configuration

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Behavior

  • The node executes once per contact as they pass through.
  • The lead is assigned to the queue before the contact advances to the next node.
  • If the Salesforce connection is inactive or the action fails, the contact continues to the next node.

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Use cases

  • Lead routing — assign inbound leads to the appropriate sales queue based on workflow branching logic
  • Territory assignment — route leads to regional queues after an If/Else Branch
  • Qualification handoff — move leads into a sales queue once they pass a scoring or enrichment step