Skip to main content
The Update Audience node manages a contact’s audience membership during workflow progression. Use it to dynamically segment contacts into the right audiences for targeting, suppression, or routing as they move through your workflow.

​
Configuration

SettingDescription
ActionChoose Add to or Remove from.
AudienceSelect the target audience from your existing audiences.

​
Add to

Adds the contact to the selected audience.
  • If the contact is already a member of the audience, nothing changes — they are not duplicated or re-added.
  • Use this to automatically move contacts into audiences based on workflow logic, such as adding a lead to a “Customers” audience when they convert.

​
Remove from

Removes the contact from the selected audience.
  • If the contact is not currently a member of the audience, nothing changes — the action is simply skipped.
  • Use this to suppress contacts from audiences they no longer belong to, such as removing a contact from a “Free Trial” audience when their trial ends.

​
Behavior

  • The node executes once per contact as they pass through.
  • Audience membership is updated before the contact advances to the next node.
  • Both actions are idempotent — running them multiple times on the same contact produces the same result without errors or side effects.

​
Use cases

  • Customer conversion — when a lead becomes a customer, add them to a “Customers” audience for retention campaigns and remove them from “Prospects”
  • Trial lifecycle — remove contacts from a “Free Trial” audience when their trial ends so they stop receiving onboarding emails
  • Engagement-based segmentation — add highly engaged contacts to a “Power Users” audience after they meet engagement criteria in a True/False Branch
  • Ad audience sync — add contacts to an audience that syncs to an ad platform for retargeting campaigns
  • Suppression — remove contacts from marketing audiences when they enter a support escalation workflow