Configuration
Adding branches
Click Add branch to add a new Else if condition. There is no limit to the number of branches you can add.Building conditions
Each branch uses the Unified Query Engine condition builder. You can combine multiple conditions within a single branch using AND/OR logic and nested groups. For details on available operators and field types, see the Unified Query Engine overview.Behavior
- Conditions are evaluated top to bottom (left to right visually on the canvas), starting with the If condition.
- As soon as a condition matches, the contact follows that path. Remaining conditions are not evaluated.
- If no condition matches, the contact follows the All others path.
- Each contact follows exactly one path.
- Contacts are evaluated using the most current data available at the moment they reach the node.
Example
An If/Else Branch that routes contacts by name:
A contact named Alice matches the first condition and follows the If path. The remaining conditions are skipped. A contact named Carol doesn’t match any condition and follows the All others path.
When to use If/Else Branch vs. other branch types
Use cases
- Engagement-tiered nurture — route contacts into high, medium, and low engagement paths based on email activity thresholds
- Lead scoring tiers — send hot leads to sales, warm leads to a nurture sequence, and cold leads to a re-engagement flow
- Multi-region routing — direct contacts to region-specific messaging based on country or locale
- Lifecycle-based onboarding — deliver different onboarding content for trial users, new customers, and returning customers
- Funnel stage actions — trigger different follow-ups depending on how far a contact progressed through a signup or demo request flow