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The Link to Salesforce Campaign node associates the contact with a Salesforce campaign and optionally sets their campaign member status. Use it to track engagement and attribution in your CRM as contacts move through your marketing automation.

Prerequisites

You must connect your Salesforce account in Settings > Integrations before using this node.

Configuration

Behavior

  • The node executes once per contact as they pass through.
  • The contact is linked to the campaign before advancing to the next node.
  • If the Salesforce connection is inactive or the action fails, the contact continues to the next node.

Use cases

  • Campaign tracking — link contacts to a Salesforce campaign when they enter a nurture workflow to track engagement and attribution
  • Status updates — set a campaign member status (e.g., Responded) when a contact takes a key action in the workflow
  • Multi-touch attribution — record each workflow touchpoint as campaign membership in Salesforce